Data would indicate that our global interest in purpose is growing. In truth, searching on Google for purpose is probably not the best place to start, and I write a lot about how to use data to frame an argument as this viewpoint highlights that the gap between purpose and how is filled with paradox. Source: Google Trends The Peak Paradox framework can be viewed from many different perspectives. In this 3-minute read, I want to focus on the gap between “Purpose” And “How.” F